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Our marketing strategy

Local Exposure

  • We will mail custom “Just listed” cards to area residents
  • Email blasts with photos and a link to the property’s website will be sent to area agents and the Felder-Hiken list of contacts
  • Your property will be listed on the MLS with full details and photos so buyers’ agents and online resources such as Zillow, Realtor.com, and Trulia can easily find your listing
  • Catered broker’s tour open house to be held so the Bay Area real estate community can see your property first hand
  • We will hold weekend public open houses so buyers can see your property first hand
  • We will present your property at the Alain Pinel sales meeting, providing further exposure to the brokerage’s massive network

Online

  • A custom property website will be created, including a video tour (with drone footage when appropriate), custom floor plan, and photo gallery
  • A focused social media marketing plan will be executed for your property on Facebook (and FB live), Instagram, Twitter, and Google+
  • Your property will be listed on the MLS with full details and photos so buyers’ agents and online resources such as Zillow, Realtor.com, and Trulia can easily find your listing
  • Your property’s MLS data, including photos will be syndicated to all major national and international real estate search websites via Alain Pinel’s partnership with LeadingRE
  • The Felder Hiken Group website is great tool where potential buyers can learn about the Peninsula real estate market and do a filtered property search

Print

  • A distinctive marketing brochure featuring professional photography and a property floor plan will be custom designed to ensure buyers will remember your property
  • We will place ads promoting your listing in prominent local newspapers such as San Francisco Chronicle, San Jose Mercury News, and publications in your local area
  • We will mail custom “Just listed” cards to area residents

Photo/Video

  • A professional photographer who specializes in residential real estate photography will photograph your home
  • A video production company will create a virtual tour of your home which will be featured on your property’s website as well as on the Felder Hiken YouTube channel
  • Video taken during the Brokers’ open house will be promoted on social media via Facebook Live, Instagram Stories, Twitter and Google+

International Exposure

  • Through the APR affiliations with leading international marketing associations, we increase the exposure of your property worldwide and connect you to qualified buyers and sellers across the globe
  • Alain Pinel is a founding member of Leading Real Estate Companies of the World® & Luxury Portfolio®, and through this affiliation of with over 500 luxury firms around the world, APR will promote all properties listed over $1,000,000 to more than 50 countries
  • All properties listed with Alain Pinel over $1,000,000 will be promoted via Who’s Who in Luxury Real Estate, which is a global collection of luxury real estate brokers with more than 130,000 professionals and properties in 70+ countries